In the age of digital marketing, most businesses are aware of SEO (Search Engine Optimization) and its benefits. SEO is a complex web of strategies that help to improve your website’s visibility in search engine results pages (SERPs). One crucial aspect of SEO that you should know about is breadcrumbs.
Breadcrumbs really matter for SEO and should be implemented on your website. Breadcrumbs are URLs, also known as “trail links”, that tell search engines and users the website hierarchy within a website.
For SEO benefits, it makes your website more user-friendly by helping visitors easily track where they are on your website. As such, breadcrumbs should be strategically implemented on pages throughout your website in order to maximise usability and search engine visibility.
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What Are Breadcrumbs?
Breadcrumbs are a navigation tool used on websites to help website visitors keep track of their location and provide an easy way to go back to previous pages. They are typically found near the top of a page, marked by small text links that appear as a trail or “breadcrumb” back to the home page.
Breadcrumbs can also be used to illustrate the overall website structure and hierarchy. For example, a breadcrumb on an article page might show Home > Blog > Article Title. Breadcrumbs are useful for navigating websites and help search engine robots understand the website's content structure.
If a website has a complex structure, breadcrumbs can be used in addition to the navigation menu. This allows visitors to quickly understand their location within the site and easily go back to one or more levels without having to click through several pages.
Types of Breadcrumbs:
There are three main types of breadcrumbs:
1) Hierarchical breadcrumbs
2) Attribute-based breadcrumbs
3) History-based breadcrumbs
1. Hierarchical breadcrumbs:
Hierarchical breadcrumbs are the most common type of breadcrumb navigation. They illustrate the hierarchical structure of a website, allowing visitors to move easily through multiple levels and find their way back to the home page.
2. Attribute-based breadcrumbs:
Attribute-based breadcrumbs are used to help visitors quickly find pages related to a given type of product or service. For example, if a visitor clicks on a “men’s shoes” link on an e-commerce website, the attribute-based breadcrumb would look like this: Home > Shoes > Men’s Shoes.
3. History-based breadcrumbs:
History-based breadcrumbs are used to help visitors quickly find pages that they have visited before. For example, if a visitor clicks on a “men’s shoes” link and then clicks on a different page, the history-based breadcrumb would look like this: Home > Shoes > Men’s Shoes > Different Page.
Why Are Breadcrumbs Important for SEO?
Breadcrumbs are important for SEO for a few reasons. Firstly, they help search engine robots crawl and index a website’s pages efficiently. By providing a hierarchical structure of the pages on your site, search engine bots can quickly find new content and update their index accordingly.
Secondly, breadcrumbs make it easier for users to navigate multiple levels of your site, which benefits both user experience and SEO. Finally, breadcrumbs can improve click-through rates from the search engine results page (SERPs) by providing additional context to your page titles and meta descriptions, which can result in better rankings.